Your Mobile SEO Guide: 9 Ways to Optimize for Mobile-Friendly SEO
Search Engine Optimization (SEO) has become one of the vital components of the digital marketing niche. Nowadays, every small- or large-scale online business uses SEO strategies to improve its search engine rankings and boost online visibility.
And we cannot miss the point that almost half of the web traffic comes from mobile searches worldwide. That is why as an online business owner, your attention must shift towards the all-important domain of mobile SEO.
If anyone wants to engage mobile users with your website make them loyal customers of your product and services, they must invest in SEO.
So, here we are to help you with various aspects of mobile Search Engine Optimization (SEO).
Get to know what mobile SEO is?
Table of Contents
Mobile SEO or mobile search engine optimization is a tactic or procedure used to optimize business websites to make sure that a website looks great and functions properly on mobile devices or smartphones.
When any website implements mobile SEO, it provides a positive user experience regardless of the screen size since it looks perfect on any device.
The use of smartphones and other mobile devices like tablets has increased rapidly in the past few years—around 67% of consumers of the E-commerce industry shop on mobile devices. And we can expect that the number will only increase as smart devices are getting more accessible. Approximately 52% of users are less likely to engage with a business or company again because of a bad experience on a website through mobile devices.
So, if you want to prevent bad mobile experiences of your business websites, you must optimize your site to be mobile-friendly.
Nine Ways to Optimize for Mobile-Friendly SEO:
Now, we how mobile can affect an online business, so let’s see those nine ways or tactics to optimize a website for mobile-friendly SEO.
Effective improvisation in website’s loading time:
A website’s loading time is an essential part of the mobile-friendly experience. Generally, users search for any information or product, or services on the go, and they want to access them as quickly as possible. Hence, if a website would not load fast enough, the audience or users will bounce from your page and might not visit that website again.
That’s why to keep good controls on mobile websites; business owners must effectively extemporize their website’s load time. To get information about websites load time, owners can use ‘Google PageSpeed Insights’ to provide complete details on the website’s load time.
Use responsive designs for the website:
Responsiveness is a vital element of developing a mobile-friendly website. Responsive designs of a website ensure that the website has the potential to adapt to any device a user can use, be it mobile devices or desktop screens.
With a responsive website, your consumers and audiences will get the best mobile experience for their respective devices, no matter whether they use smartphones or tablets.
Integrating responsive design in a website makes it easy for users to browse the site effectively. Users can quickly scroll through the web pages and view the site as they want.
Moreover, more leads move away from your business or the website without responsive design. The number of users reaching your business or using your website depends on how easily one can access and read the information on your site.
Emphasis on better user experience
This tactic goes along with the responsive design of a website. If you want a successful mobile-friendly SEO strategy, you must emphasize your website’s user experience. Responsive design is part of a constructive user experience.
However, more factors are there that help in creating an excellent user experience for a business website. These elements or factors include:
- ‘Thumb-friendly’ design:
Implementing thumb-friendly designs to mobile websites means you are making it easy for your users to scroll through and click on different elements on your page.
- Easy-to-find calls to action (CTAs):
CTAs stand out on the page and are easy to find on a mobile-friendly website. So, for better user experience, make sure CTA on your page is observable easily and should also be large enough for users to click easily.
- Use legible fonts on smaller devices:
For a better user experience of a mobile website, you must make fonts readable on smaller devices and adjust your font to be easily legible on a mobile device.
Careful use pop-ups
Using pop-ups on mobile sites is an effective way to gain users’ attention to a specific action. A pop-up can sign up form to receive emails or download free content.
You can use specific actions to trigger a pop-up to appear on the screen, like when a user enters a page first, when users scroll to a particular part of the webpage, etc. PopupsPopups can be very effective in getting users’ attention and looking at the vital information you want to share.
However, these pop-ups can be an issue on mobile devices, like taking up the entire screen on mobile. In such a case, users cannot see the information they visited your site or cannot understand how to get rid of the pop-up. All this can lead to users leaving your site.
That is why one should be careful while using pop-ups for optimizing mobile-friendly SEO.
Optimize for local
An essential element of mobile-friendly SEO strategies is local SEO. In the last few years, mobile searches involving the phrase “near me” occurred three times more than ever before, which means more and more users search for local businesses. With so many people searching using local phrases like “near me,” “open now,” and “where can I buy” to find local businesses near them on mobile, you must opt for an SEO strategy to reach these people.
You can easily do this by using local keywords like “flower shop in Delhi, PA.” If someone searches flower shops in regional areas, they’re likely to search “flower shop in [city]” to find one.
Implementing a clean and easy-to-use navigation bar
The navigation bar in a website plays a vital role in finding and accessing information. Users will get frustrated and leave your site if your navigation bar is too tricky to use. Use mobile-friendly navigation to avoid such situations and make a positive environment for your audience.
Using a hamburger menu is an excellent way to create a mobile-friendly navigation bar. The hamburger button appears at the top of a page with three parallel lines, and when users click it, they’ll see a drop-down menu with all the pages they can visit on your website. Also, the hamburger menu makes navigation easy for the audience.
Optimize title tags and meta descriptions
A mobile SEO strategy must include title tags and meta descriptions optimization. These elements affect whether users will consider and click on your website in the search results list. Since mobile users look for quick information, they use title tags and meta descriptions to determine if they should click on a website link or not.
- Title tags
Title tags let your audience know what your website or webpage covers; also, they serve as a preview of your webpage. Therefore, you must optimize your title tag to drive more relevant mobile traffic. An optimized title use keywords that too in the beginning. Moreover, a title tag must be descriptive and informative about the content on your page.
- Meta description
A meta description is a short write-up that users see after the title tag. It provides some additional description about a webpage or website. It provides users with a preview of the webpage. Also, it helps them determine a specific website is relevant to their search query or not.
So, by adding a descriptive meta description, you can drive more mobile users to click on your site.
Use separate mobile URL:
You can create a parallel website for mobile users using a separate mobile URL. Furthermore, it will create a custom experience for mobile device users. “m.website.com” or “website.com/mobile” is the typical format of a mobile URL, and when users reach your site through a mobile URL, they see a mobile adapted version of your site.
Create mobile content:
Creating mobile content is an excellent tactic for mobile SEO. If you want to make it easy for users to scroll through it, you must create mobile-friendly content, and for this, you can also add photos and videos to your content as it will make your content interesting and offer engagement points for your audience. Along with all these, adding interactive elements, like clickable buttons, will make it easy for users to browse your mobile site.
Optimizing mobile SEO is an essential element for growing an online business. If you want your business to grow through SEO, you must consider searching for your business through mobile devices. A robust mobile SEO strategy will help you reach leads interested in your industry.