On average, people watch online videos for 16 hours per week. Watching videos makes the most of consumers’ time spent on the Internet, be it on social media content consumption or watching our favorite shows and movies. This level of engagement has revolutionized video marketing forever. With the rise of video adverts, businesses need to […]
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Search Engine Optimization is essential for every business website to ensure a strong online presence. Effective SEO strategies are a fundamental part of the success of any e-commerce store. Most online stores cannot do business because they are not marketing their websites in a useful manner. It is estimated that e-commerce stores get 51% web […]
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Do you want to improve the authority of your site and, in addition, gain relevance in search results? Try betting on a good Link Building strategy! Link Building is all about getting backlinks, that is, links on other sites pointing to your site naturally or not. The objective is to achieve relevance and popularity in search engines, […]
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Marketing Key Performance Indicators (KPIs) allow you to measure progress towards your strategic marketing objectives. Focusing on the right metrics and choosing the most suitable marketing KPIs for your business is essential for your marketing strategy to succeed. All good marketing KPIs are tied directly to business growth. Forget about vanity metrics and tracking everything […]
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A paradigm change has taken place in modern e-commerce transactions. Almost all marketing operations are carried out by digitalization. The number of internet users will reach 61.9 percent of the total e-commerce buyers in 2018, according to the latest market report, and the presence of digital buyers is also likely to reach 60 percent. No […]
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Starting up a new business, or trying to run an already set up one, has become increasingly difficult in these unusual times. The Covid pandemic has changed the way that people shop now, and businesses now need to change the way that they offer their products and services. Some business owners regard the current climate […]
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For you to be successful in your marketing strategy, you need to learn how to measure your campaigns with Google Analytics. This will allow you to know the results they are having and you will be able to improve on what you are failing . Knowing this information, you will have the possibility to optimize the performance of your […]
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With the rapid evolution of the 2.0 world, the role played by social networks within the marketing plan of any company is increasingly evident . However, to achieve a good online reputation it is not enough just to have a presence on social networks , it must be done correctly. Do you think you manage your company’s social networks correctly ? Below, we detail the most common mistakes that companies often make […]
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The telecommunications sector seems to be the great forgotten one after the integration of digital platforms that are constituted almost as parallel substitutes to the fastest and closest means of communication, the telephone. However, new digital platforms and communication methods are only accessory elements to the more direct communication model offered by telephony. The Combination […]
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