Content marketing, the strategy of creating and sharing relevant videos, blog articles, social media posts, podcasts, and other media, has been the go-to strategy for most brands these days. Gone were the old days of traditional marketing, where you will just explicitly promote your product or service. Instead, marketers now focus on creating useful and […]
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Technological advancements are increasing with the passage of each day. Today we have several tools which make tasks much simpler for us. For example, we have quality plagiarism checking tools that scan written content and highlight copied areas. Similarly, if you want to make your content look attractive, a lot of tools are available. One […]
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Content is king. So, you’ve heard. It’s also probably the reason why you have jumped into content marketing. It is a cost-effective marketing strategy as compared to traditional marketing, helping generate about three times the leads with 62% less cost. Moreover, Pew Research confirms that 26% of the adults in the US are almost always […]
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There is break-neck competition in the world of business. While digital marketing and the adoption of technologies may have created a level playing field they have also made the market extremely competitive. As a business irrespective of your market share and quality of products/services you simply can’t afford to take your feet off the accelerator. […]
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