11 Tips on How to Get More Followers on Instagram in 2023
It is known that Instagram marketing increases traffic, which results in an assist in sales. Also, it keeps customers interested. Growing your follower count is critical to increasing traffic and, therefore, increasing sales.
If you are wondering how to get more followers on Instagram, please check out our in-depth guide, which consists of practical, effective, and easy-to-understand steps for enhancing your Instagram development.
The grim reality is that there are no distinct solutions like hacks except buying real followers, but still, following this guide can easily help you boost your followers.
1- Identify Your Target Audience on Instagram
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You should know your audience before developing a social media strategy.
Now, you can define your Instagram audience, get to know them, and take action regarding them. If you have, start with analyzing your existing customers and try to understand their behavior patterns and interests.
With specific tools, you can detect the patterns. Also, in that way, you can learn the characteristics of your potential followers. Then, you will adapt your Instagram strategy to boost the follower network on Instagram.
Then, you can ask yourself some questions about your target audience:
- Where are they based?
- What kind of employment do they have?
- When do they use Instagram?
Answering these questions will make creating content to connect more people on Instagram more manageable and help you develop a thoughtful Instagram marketing strategy.
2- Enhance Your Account
You can continue optimizing your account to get a great follower base on Instagram. First, you can check how your profile looks. Does it look professional? You may begin with:
Your Profile Picture
It is one of the first things a client or potential follower comes across your profile. It should represent your brand’s outlook. It should also look professional. If there is text on the photo, it should be readable on a screen.
Your Instagram Bio
This is where you express your brand’s Instagram account in summary, right under your photo. It is short, but it should be informative and also may be captivating according to your brand’s voice.
So, potential followers get a glimpse of what you do and what to expect from your content.
Additionally, you can add a Linktree to your bio. Your brand can share one link to a display of new products, articles, other social media accounts, or your website with Linktree. Also, it makes an excellent first impression.
Switch Your Account to a Professional Account
You can continue to use our account as a personal account; however, we encourage you to switch to an Instagram business profile. So you can benefit from Instagram insights, which will allow you to follow how quickly your total follower is increasing and will give you an idea about how your strategy is going. So that, within the Instagram app, you can benefit from essential Instagram Analytics.
You want to work as a freelance content writer, but we suggest you still consider managing your account like a business one. Or you can switch to a creator profile. There is no such difference between a creator and a business account.
3- Set an Instagram Aesthetic for Your Account
You can begin by deciding your brand voice if you still need to get one. Instagram is a social media platform where you can express your brand’s persona by visual representation. Carefully gathered, organized, and consistent content can lead to gaining new followers.
It would be best if you considered the impression you want to evoke in your audience of your brand. What do you want exactly? What is your brand’s voice? Is it formal, witty, or assertive? Consider before setting an Instagram aesthetic.
Exploring other Instagram users and competitors can help you get your desired inspiration.
Also, it would help if you considered a color palette for your visual representation for a consistent and harmonious Instagram feed. You can use filters, photo editing tools, or apps to achieve a uniform appearance and create high-quality content.
Consider spending money on professional photography to boost your profile for your Instagram photos.
4- Use a Social Media Content Calendar and a Tool to Plan
First, you must plan to post content consistently because embracing a tempo that helps you capitalize on trends is necessary.
You need an excellent level of organization for consistent planning, creating, and posting Instagram posts. Therefore, we suggest using a social media content calendar to plan your posting schedule. So you can easily post consistently.
Using a social media management tool helps you save time and make an effective Instagram growth strategy for your Instagram content. Moreover, with particular calendars, you can also see the overall look of your posts and what impression they make for existing and new followers. You should use Instagram scheduling tools and schedule Instagram posts to increase followers.
5- Don’t Buy Fake Instagram Followers
First things first, do not buy fake followers on Instagram. Instagram’s algorithm doesn’t like fake Instagram accounts.
Instead, you can buy real Instagram followers. If you want to order real Instagram followers for your account, you can benefit from Views4You’s high-quality Instagram services. It allows you to grow your followers on Instagram in an organic, safe, and fast way.
If you are wondering how to get more followers on Instagram other than the listed steps below, you can buy Instagram followers with Views4You.
6- Try to Use All the Formats on Instagram
One of the distinct features of Instagram that makes a difference between Instagram and other social media services is its different content formats. You can connect your audience through various channels on the same platform and keep their attention.
So, be aware of this advantage of Instagram and use these formats: feed posts, Instagram stories, reels, and lives. You can also benefit from pinned or carousel posts and Story Highlights.
7- Do the Instagram SEO to Increase Your Reach
SEO is not just increasing traffic to your website from Google searches. Instagram’s search feature also offers keyword searches in addition to hashtag searches.
So, Instagram Search Engine Optimization is crucial for your account’s growth.
- Choose your username according to your brand.
- Use target keywords in your bio and Instagram post captions. Write captivating and extended captions, including target keywords.
- Add your location.
- Add alt text to images.
- Use relevant hashtags.
Using relevant keywords in your Instagram captions increases the chances that you appear on the Explore page and get more eyes on your content.
8- Find the Best Suitable Hashtags
Use related hashtags to increase your visibility and reach more Instagram users. Hashtags can increase the chances that you appear on Instagram Explore. Your posts will get a larger audience and make you more visible to potential buyers if you use suitable hashtags. But do not dump irrelevant hashtags to reach new Instagram followers.
Your posts will reach a larger audience and make you more discoverable to potential buyers if you use suitable Instagram hashtags.
Conduct keyword research for fitting hashtags in your niche to find hashtags to reach relevant users. You can do your keyword research by using the Explore tab of Instagram. Search for one hashtag, and then you will see other similar hashtags at the top of your screen.
How Many Hashtags Should You Use?
You can use up to 30 hashtags on Instagram, though Instagram suggests using three to five. So, you will need something other than dumping irrelevant hashtags.
9- Cross Promote Your Account
Cross-promotion can help you increase followers or likes on Instagram by extending your reach across other social media platforms. For example, you can connect your Instagram to YouTube and create YouTube videos that promote your Instagram. Then, suggest users to check out your Instagram profile.
10- Try Instagram Ads
To reach more people, you can promote your Instagram. You can use Instagram Promotions and Ads. Another way to do this is by collaborating with influencers. It is a win-win because both parties can improve the follower base on Instagram. Also, you can consider an Instagram account takeover and let an influencer share Instagram stories on your account and promote them in their Instagram reels or stories.
11- Encourage User-Generated Content
One of the effective steps how to get more followers on Instagram is to post user-generated content to increase your credibility and social proof.
Is it legal to purchase Instagram followers?
Buying Instagram followers is legal since there are no legal restrictions or laws. Still, because the algorithm doesn’t like it, we do not recommend buying fake accounts. Instead, as mentioned above, you can use Views4You to buy real followers besides the things we discussed above to show how to get more followers on Instagram.
How Can You Find Hashtags That Appeal to Your Audience?
You can use free hashtag generators to help you find for your Instagram post. All you need is to add a few words related to your image. Then, these tools will suggest the hashtags that can go well with them.
You can create your own hashtags. You can use your brand’s name or a slogan if you have one as a hashtag. Branded hashtag is one of the ways to grow your brand’s visibility on the platform.
How to Switch Your Account to a Professional Instagram Account?
Switching your Instagram profile to a business account is easy:
- Click the three-line button in the upper-right corner of your Instagram profile.
- Next, go to Settings. Tap on the Account option.
- Once you’re in the Account menu, you’ll see the option to switch your account type at the bottom.
Now, you can switch entirely to a business account or a Creator Account. Or you can continue to use it as a personal Instagram account.