Tracking and Analyzing Website User Behavior
21 Feb

Tracking and Analyzing Website User Behavior

By priyanaidu

Google Analytics is a service that Google offers traffic. Good analytics was launched in November 2005, and Google owns its analytics are used to analyze the statistics and essential analytical tools for SEO and marketing purposes.

Google Analytics is free for everyone to use, but an individual can buy the premium packages of monthly charges for its advanced features.

It can be said that Google Analytics is a free tool that lets you analyze and monitor web traffic. Hence, it is most widely used for the analysis of website traffic.

Google Analytics reports show the six reporting options, and clicking on any of those gives you More options. It shows the real-time acquisition, audience, behaviour, and conversion.

Real-time users give you a report showing what is happening on your website.Therefore It enables an individual to have a complete record of several visitors on social media platforms.

What is the user behaviour?

User behaviour combines all the actions that a visitor has taken on the website, whether they have clicked on the link or the button, scroll down a page, and eventually if they have left the particular web page.

Tracking all these users’ behaviour gives an insight into how people interact with your site and what obstacles or hooks. They have experience on the website.

Let’s discuss what is user behaviour analytics (UBA)?

It is just a method to collect the information combined with the analysis of quantitative and qualitative users Data. It helps an individual to learn about how users interact on the website.

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What are the benefits of tracking and Analysing user behaviour?

  • It helps you have insight into what people are joining by interest in, gravitating towards, or ignoring.
  • Identify the customer’s journey, where they are stuck, why they are confused, and where.
  • Investigation of pages and sections are performed essentially.
  • Understanding the needs and wants of an individual is the most important thing.

How to analyze user behaviour?

It gives the complete picture of the users’ behaviour and the strategies about the user behaviour, and three keys will help you to know about it more briefly,

  • The drivers that bring to your website.
  • The hooks that persuade them to convert.
  • The barriers that might stop them or make them leave.

Google Analytics filters are used by views to segment the data into smaller groups. Hence, Filters are used to Arrange the filters perfectly.

The best practice is to complete all the filters in the account to assign them to different views. You can edit or manage your filters through the filters menu. Henceforth, these filters will be managed at filters at different levels.

If you have uploaded some blogs on the website then, it helps an individual to know the user behaviour,

  • Advocate shows users who share one-plus posts on social media accounts.
  • Customer: Users who purchased premium access.
  • It is helpful to sign up for your email list.

Google analytics comes with a built-in audience. The tracking code installed will automatically break down the visitor data into these audience reports.

How to analyze user behaviour?

It gives the complete picture of the users’ behaviour and the strategies about the user behaviour, and three keys will help you to know about it more briefly,

  1. And Let’s talk about how Tracking and Analysing Website User Behaviour works; please find out how people are coming to your website: The drivers that bring them to your website is the most important thing and identify how it motivates the users to visit it.
  2. The hooks that persuade them to convert are a powerful way to investigate what happens when people do convert.
  3. The barriers that might stop them or make them leave: look for the obstacles that prevent an individual from using the website. User behaviour analysis can help an individual understand why people are going to the website again and again. Gather as much information that is enough for you, then see what users are doing, reading, and looking at before deciding to leave a page.
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How to track user behaviour?

Click, scroll and move to see where and how customers spend time on the website to know the least interactions side. Session recording can be helpful to show how real people are interacting on the website. Hence, u-turns and tapping and scrolling are playing the role.

Target the specific pages to collect the response about what’s working on your site.

Targeting the visual feedback directly from users on the specific pages and elements from the website improves the opportunities to improve the user experience.

  • Tools like Google Analytics,
  • Click tracking
  • Scroll tracking

And recording sessions of the website are a good source of the track user behaviour.

Is a Google analytics account is essential?

Yes, you can open the Google Analytics account by following the few basic steps such,

  • You need to sign in to your analytics account. After that Click on the tap “Admin.”
  • Click on the button “create account” from the menu bar.
  • Similarly, Select the application you want to use, either website or mobile application.
  • Enter the name you want to keep for your account. Hence, use a descriptive name so that people can easily understand what this account is for.
  • Enter the name of the website and the app name under setting up your property.
  • Enter the website URL.
  • You can not create a property if your URL isn’t in a proper format. After, Select an industry category.
  • Choose the appropriate reporting time zone, click the data sharing section, and many more settings as per your preference.
  • Click on the “Get Tracking ID” button to get the tracking link. Above all, steps are correct and appropriate you can open your account.
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Google Analytics reports:

Google Analytics reports show the six reporting options, and clicking on any gives you more options. It shows the real-time acquisition, audience, behaviour, and consultation.

Real-time users give you a report showing what is happening on your website. It enables an individual to have a complete record of visitors on social media platforms.

You are now ready to track on Google Analytics. Google Analytics is a valuable tool for the business as it gives us actual data you apply to grow your business. These results are the resources that are helpful for an individual to know the user behaviour.

Conclusion:

User behaviour combines all the actions that a visitor has taken on the website. Hence, whether they have clicked on the link or the button, scroll down a page, and eventually leave the particular web page. It targets the time an individual has spent on the website and the actions that an individual has taken. It helps an individual to learn about how users interact on the website.