Pro Tips for Creating a Successful Business Newsletter
Newsletter marketing helps you build a relationship between your company’s brand and the customers you are targeting. Business newsletters are a great tool to build relationships and drive traffic to your website since they can contain all sorts of content.
For example, it is a perfect place to share company announcements or information about new products or services.
If you are considering creating a business newsletter or want to revamp the one you already have, here are a few tips for making the most successful business newsletter.
Learn from the best
Before creating your business newsletter, make sure you do extensive research and make a list of the best business newsletters you should be reading. That is a great way to learn how an engaging and awesome newsletter should look. Keep in mind that a great business letter should be:
- Relevant. It relates directly to your reader’s industry, interests, and topics they care about.
- Concise. It contains precise and clear information, packed cohesively.
- Interesting. It entertains, educates, motivates, and delights.
- Valuable. It teaches your readers or provides them with a piece of information they find helpful and useful.
Know your readers before creating content
Today’s reader has many options and gets a lot of emails. So if you want them to subscribe in the first place and stay subscribed, consider creating exciting content that brings them real value. Your content should be focused, simple, straightforward, catchy, and involve trending topics or events.
With that in mind, segment your newsletter email list and target content to that specific email group. For example, identify your loyal customers/readers and then add in their newsletter a referral program.
Use impressive visuals
You know well that a picture is worth a thousand words. So, to ensure your reader takes in as much information as possible, by staying on your newsletter, use images, videos, clips, graphs, and infographics in your business newsletter.
However, be cautious not to overstuff it with items that will take a long time to load when your readers open the email. You need to balance it right because no one wants to look at a bunch of empty white boxes.
Choose a good newsletters platform
There are dozens of newsletter platforms on the market, so choosing the right one can be challenging. However, a good one will have at least these two essential features:
- Use a platform that allows you to create the newsletter easily. The template should allow you to drag and drop fields and use your color palette, branding, and content.
- Ensure the newsletter platform you choose measures how engaged your audience was by looking at the “open rate,” the “click-through-rate,” and the unsubscribe rate, too.
Keep it short but frequent
Making newsletters too long is a beginner’s mistake. You might think that that does not apply to business newsletters; still, we strongly advise you to consider this. The thing is that you do not want to overwhelm your subscribers even if you have a lot of interesting things to tell.
A great rule of thumb is keeping your newsletter no longer than 200 words. The good news is that even if your newsletters are short, that does not mean you should not send them more often.
So, depending on your business, you can send out a daily, weekly, bi-weekly, or monthly newsletter. However, the best is to give your subscribers the option of choosing brief daily updates, weekly summaries, or more in-depth monthly newsletters, all depending on how often they want to receive your emails.
Promote your business newsletter
Growing your email list is vital for your business, so you need to make sure you regularly promote your newsletter.
For example, include a “share” option within your newsletter so your reader can forward it. Use social media for advertising it by including interesting teasers, or consider adding a sign-up form on your website and social media platforms to get people to sign up.
Also, think about offering discount codes, organizing giveaways, or similar tactics to increase your sign-up rate. Be careful, however, not to be too pushy. Instead, let your target audience feel like they are partaking in something that will provide value to them. This is the best way to ensure that they will not only sign-up but also continue to read your newsletter.
Your business newsletters should be just a small segment of your company’s digital marketing strategy. However, keep in mind that they are a powerful tool that can help you connect with more customers, create strong engagement, and increase your business’s credibility and authority. When used right, newsletters can help you grow your brand and build an audience for your products and services.