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Email remains one of the most important communication tools for businesses. But once an email is sent, how can you be sure it was opened, read, or even clicked on? That’s where Bananatag (now known as Track by Staffbase) comes in.
This powerful tool helps companies track employee and customer communications, measure engagement, and improve email effectiveness.
Bananatag is an email tracking and analytics tool that allows you to:
See if your emails were delivered successfully
Track whether recipients opened your emails
Monitor clicks on links inside your email
Measure engagement with detailed reports
Initially known for simple tracking, Bananatag is now part of Staffbase, offering advanced email communication solutions for internal and external business communication.
Bananatag works by inserting a small, invisible tracking pixel in your email. When the recipient opens the email, the pixel loads and records the open event.
Here’s how to get started:
Sign up for a free or premium account.
Install the Bananatag extension (works with Chrome, Firefox, and also integrates with Outlook and Gmail).
Compose your email as usual.
Enable tracking with one click before sending.
Check analytics in your dashboard for opens, clicks, and engagement.
Email Tracking: Track opens, link clicks, and engagement rates.
Internal Communications: Measure how employees engage with newsletters and announcements.
Outlook & Gmail Integration: Works seamlessly with major email clients.
Email Scheduling: Schedule emails to send at the best time.
Analytics Dashboard: Visualize email performance with graphs and reports.
Free & Paid Plans: Free plan includes limited tracking, while Pro plans unlock unlimited features.
Free Plan: Track up to 5 emails per day.
Pro Plan: Starting at around $10/month, with unlimited tracking and advanced analytics.
Enterprise Plan: Custom pricing with additional features for internal communications and employee engagement.
Ensure important messages are seen by employees or clients.
Improve customer engagement through data-driven email campaigns.
Analyze employee communication to boost internal transparency.
Replace guesswork with real-time insights on email performance.
If you’re exploring email tracking tools, some popular alternatives include:
Yesware
Mailtrack
HubSpot Sales
Mixmax
Boomerang for Gmail
Yes, the free plan allows you to track up to 5 emails per day. For unlimited tracking and advanced features, you’ll need a paid plan.
Yes. It integrates with both Microsoft Outlook and Gmail, as well as Chrome and Firefox extensions.
Yes, many companies use Bananatag to measure employee engagement with internal newsletters and communications.
Yes, but companies should ensure compliance with data protection and privacy laws (like GDPR) when tracking employee or customer emails.
Bananatag merged with Staffbase to provide advanced employee communication tools, but its core tracking features remain available.
Bananatag (Track by Staffbase) is a reliable solution for businesses that want to know if their emails are reaching and engaging their audience. Whether it’s for client follow-ups or employee newsletters, Bananatag provides valuable insights that improve communication strategies in 2025.
👉 If you rely on email as a communication channel, adding a tracking solution like Bananatag can help you send smarter, more effective messages.