Email Marketing/ Dec 28, 2018

BananaTag (Now Track Software) – Email Tracking & Analytics Guide

Bananatag (Now Track by Staffbase) – How to Track Company Emails in 2025

Email remains one of the most important communication tools for businesses. But once an email is sent, how can you be sure it was opened, read, or even clicked on? That’s where Bananatag (now known as Track by Staffbase) comes in.

This powerful tool helps companies track employee and customer communications, measure engagement, and improve email effectiveness.

What is Bananatag?

Bananatag is an email tracking and analytics tool that allows you to:

  • See if your emails were delivered successfully

  • Track whether recipients opened your emails

  • Monitor clicks on links inside your email

  • Measure engagement with detailed reports

Initially known for simple tracking, Bananatag is now part of Staffbase, offering advanced email communication solutions for internal and external business communication.

How Does Bananatag Work?

Bananatag works by inserting a small, invisible tracking pixel in your email. When the recipient opens the email, the pixel loads and records the open event.

Here’s how to get started:

  1. Sign up for a free or premium account.

  2. Install the Bananatag extension (works with Chrome, Firefox, and also integrates with Outlook and Gmail).

  3. Compose your email as usual.

  4. Enable tracking with one click before sending.

  5. Check analytics in your dashboard for opens, clicks, and engagement.

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Key Features of Bananatag (2025)

  • Email Tracking: Track opens, link clicks, and engagement rates.

  • Internal Communications: Measure how employees engage with newsletters and announcements.

  • Outlook & Gmail Integration: Works seamlessly with major email clients.

  • Email Scheduling: Schedule emails to send at the best time.

  • Analytics Dashboard: Visualize email performance with graphs and reports.

  • Free & Paid Plans: Free plan includes limited tracking, while Pro plans unlock unlimited features.

Pricing Plans (2025 Update)

  • Free Plan: Track up to 5 emails per day.

  • Pro Plan: Starting at around $10/month, with unlimited tracking and advanced analytics.

  • Enterprise Plan: Custom pricing with additional features for internal communications and employee engagement.

Why Businesses Use Bananatag

  • Ensure important messages are seen by employees or clients.

  • Improve customer engagement through data-driven email campaigns.

  • Analyze employee communication to boost internal transparency.

  • Replace guesswork with real-time insights on email performance.

Alternatives to Bananatag

If you’re exploring email tracking tools, some popular alternatives include:

  • Yesware

  • Mailtrack

  • HubSpot Sales

  • Mixmax

  • Boomerang for Gmail

FAQs About Bananatag (Track by Staffbase)

1. Is Bananatag free to use?


Yes, the free plan allows you to track up to 5 emails per day. For unlimited tracking and advanced features, you’ll need a paid plan.

2. Does Bananatag work with Outlook and Gmail?


Yes. It integrates with both Microsoft Outlook and Gmail, as well as Chrome and Firefox extensions.

3. Can Bananatag track employee emails?


Yes, many companies use Bananatag to measure employee engagement with internal newsletters and communications.

4. Is Bananatag legal to use?


Yes, but companies should ensure compliance with data protection and privacy laws (like GDPR) when tracking employee or customer emails.

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5. What happened to Bananatag?


Bananatag merged with Staffbase to provide advanced employee communication tools, but its core tracking features remain available.

Conclusion

Bananatag (Track by Staffbase) is a reliable solution for businesses that want to know if their emails are reaching and engaging their audience. Whether it’s for client follow-ups or employee newsletters, Bananatag provides valuable insights that improve communication strategies in 2025.

👉 If you rely on email as a communication channel, adding a tracking solution like Bananatag can help you send smarter, more effective messages.

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