Social media platforms are continuously innovating over the years. This also leads a way for eCommerce businesses and brands to increase their awareness. The rise of chatbots has opened a new approach to digital marketing communication, increasing engagement with website visitors and users which lead to improved customer experience.
So, what is a chatbot?
It is a computer program that mimics a human conversation in the form of speech or text with the help of AI (artificial intelligence). Its main function is to respond to commands given by a user in human-like ways across different platforms. It also receives and read information from users, asking for queries or looking for a solution to their concern.
Why the need to integrate chatbots to your digital marketing strategy?
According to research conducted by Econsultancy, about 57% of customers preferred a live chat to have their questions answered. A chatbot is intuitive, engaging, and low-key making people attracted to the idea of it.
Communicating with a chatbot is easy because it is readily available when you visit a website, you won’t have to open a new page or an application, just click on the conversation window and answers to your queries are ready for you.
What are the advantages of using building chatbots for digital marketing?
Improves user experience
Chatbots are programmed to imitate a live chat where a customer service agent talks with customers. It has the ability to handle things right from asking about what the customer may need to answer queries, or even suggests the next step to finding a solution to a customer’s problems.
All customers expect to receive a fast and efficient response whenever they visit a website — and building a chatbot using a messenger marketing platform like MobileMonkey is simply the solution for this.
Increasing customer engagement after the sale
Chatbots can also be programmed to have customers engaged in outbound digital marketing by sending a follow-up message which is a vital strategy for getting customers to come back to your website. To add customer satisfaction, you can have a chatbot send routine follow-ups to make sure that they are happy with their purchase.
Building your brand and making it standout
Building your brand’s image and value is one of the most important aspects of digital marketing. Chatbots help in the distribution of content which echoes with the company’s vision and mission, this helps in creating a strong connection with a customer.
Collect Useful Data
Chatbots can also be programmed to collect data, monitor behavior, and check the purchasing habit during interaction with customers. This data helps businesses to understand the market value of their product or services, and plan their digital marketing strategy accordingly.
Social media marketing
Social media platforms are the most preferred channel to promote or advertise your brand. A chatbot can be added as an extension on these platforms to answer basic inquiries.
User experience is one of the most important factors in making a digital marketing campaign successful and the use of chatbot is highly advised for marketers because it can clearly give leverage to a brand’s image — by bridging an excellent communication and relationship with their customers.